How to generate TikTok videos using AIGC to power tiktok shop

So now the whole TiTok, especially in the United States, the proportion of short videos of the merchant's own short video is very small, in the TikTok United States small store GMV share, the Darren video with goods accounted for as much as 80%, ads accounted for about 15%, and live broadcasting accounted for about 5%.

所以目前整个tiktok市场就形成了海外达人“卷”的形态，因为目前海外商家多，达人少，给达人的佣金不仅越来越高，而且整个市场都是在抢达人的状态，甚至很多达人都开始收坑位费了。

This also means that the merchant's own account will become the trend, in fact, it is also the path of the domestic jitterbugs and then go overseas, but as I said earlier, the difficulty of overseas short video originality is extremely difficult, so there is no method that allows us to use a lower cost will be able to realize the overseas short video originality?

There, AIGC, using AI to generate original short videos is a very worthwhile route to explore, and there are already people on the market who have run through it, so let's talk to you today about how to realize this path

AI original short video out of the single war

To make a TikTok bandwagon account, you basically use short video mashups. While this method is efficient, it can have two drawbacks.

First of all, short video footage can be limited by faces. Doing Southeast Asia is okay, because the looks of Southeast Asia are more similar to the domestic, so there is no problem with domestic band material. But do Europe and the United States will not work, the face difference is too big, not only the platform to push the flow will give priority to Asian countries, and short videos are not localized enough will affect the user's trust in the purchase.

Secondly, short video wind control is becoming more and more strict. Short video mashups can't pass the original audit in many areas, especially the U.S. area.

So an organization started to test the AI original short video bandwagon path, and here's their data:

"Tested a few pins, multiple accounts are out of the order one after another, and some accounts have exploded 100 orders for a single product."

And a lot of viewers said they couldn't tell that the short video was AI at all, the realism and naturalness were still very good, because in reality you just can't afford to hire these little foreign models

In the U.S. area they also tried to do a virtual netroots account, to create their own fitness blogger sophia, a more than 20,000 broadcast video went up 1,000 powder, powder absorption rate is still very good. Later account can bring fitness-related products. Virtual net red not only do not have to worry about the stability of the Darren red after the problem, but also save the cost of shooting, the future will become a trend in the field of short video.

To summarize, the path approach for generating original short videos using AIGC is feasible

Choosing the right tiktok shop category

首先，现在我们知道了AIGC生成原创短视频的路径是可行的，那接下来我们需要知道的是，目前AIGC原创短视频的成熟度还不能覆盖每个类目。因此在此之前，我们需要知道如何选择tiktok小店类目

(a) The State opens the window banding function requirements

At present, the countries that can open the window to bring goods are: the United States, the United Kingdom, six countries in Southeast Asia (Malaysia, Indonesia, Singapore, Thailand, Vietnam, the Philippines)
U.S. District.

Currently, the U.S. area needs 5,000 powder to open the window, before the Southeast Asian countries, in addition to Indonesia needs 2,000 powder, the other countries are 1,000 powder. But recently there are some changes in Southeast Asia, at present, many people may not know.

Surprisingly, Indonesia and the Philippines now only need 600 powder to open a window, which is a really low bar.

Indonesia suddenly put the threshold so low estimates with the last ban TikToK has a lot to do with the last three-month ban flow away a lot of sellers, now this threshold should be trying to call everyone back!

II. How to choose the right tiktok shop category for yourself

Based on interest

I'm all for advice: first of all, make sure to choose a category that you like or love.

Because aside from billing, most of your day is spent on material and editing, and if you don't like the category, it can be quite a pain to edit, and it might be hard to make it to the day of dawn!

There are interests that motivate, for example, if you like beauty, you can do beauty videos, if you like clothing, you can do clothing categories.

Based on resources

In addition to the interest of this one point, there is a very important point is to choose the category according to your own resource advantages. For example, you have some factory resources or family industry resources in the country, later also ready to go to sea. Then you can do the layout in advance according to this category, take the lead to run through 0-1 for the future of the product will be more advantageous to the sea.

Or you have some resources that are already out at sea and can get a better commission percentage, then you can also choose this category. Because the commission percentage in the selected affiliate are a little lower, only some merchants give the targeted links to get a higher commission.

Many people have said that the overseas commission is really too low compared to the domestic one, and no one is willing to take the domestic below 30%. And overseas generally in 5%-20%, feel a lot of simply picking up dimes.

In fact, that's because you didn't find a good pallet owner, like we did a few hundred matrix accounts after a lot of merchants will find us, the commission rate of many can be given to 30%.

So no matter which industry you choose to do, you need to accumulate. Because the overall trend overseas now is: there's no shortage of merchants, but there's a shortage of people who can carry goods. So even if the overseas Darren's video shoots sucks, as long as they can make some orders, they are all being madly snatched up.

Based on market demand and technology level

根据市场需求去选择：一种是根据排行榜，看TiKToK上什么类目需求量最大，俗称“跟品”，大类目意味着市场受众面大，出单容易但是意味着竞争也很激烈，很难独占鳌头。这里推荐tikmeta这个免费的tiktok数据工具

There is another method: what content is lacking in Tik Tok? Then go to do what content, blue ocean start, but this method also has the disadvantage of not being able to learn from peers, and at the same time, it is not good to judge whether overseas users like this kind of content, this category. But the same risk and opportunity coexist, and success is a big IP.

The first to eat is often the one who benefits the most!
This year, TikTok e-commerce also maintains a high growth rate. According to people familiar with the matter, TikTok Shop's GMV in the first three quarters may have already surpassed that of last year.

In terms of countries, among the top 10 sites that TikTok Shop has opened, the United States has the brightest performance. In the first half of this year, the United States GMV share has reached 24%, ranking first among all country sites, followed by Thailand and Indonesia, while the previously favored United Kingdom accounted for only 4%.

Based on the state of the art of AIGC now:

Although this article focuses on the AIGC original short video bandwagon, the maturity of the AIGC original short videos does not yet cover every category.

So far with the cases we have tested out, clothing, pet supplies, and in-vehicle supplies are the more effective tracks.

Fourth, how to produce AIGC original short video with goods

(i) Market demand

1、Platform wind control

The entire TikTok platform has upgraded its wind control on unoriginal content, so most of the previous mix-cutting schemes don't work, and Southeast Asia is still a little better, but there's a risk of points being deducted. Especially in the U.S. region, the mixed editing is completely out of the question. And even if you're an original shooter, you're at risk of being awarded a heavy after your footage is reused.

As soon as you once hooked up to the little yellow bike, your video goes into a very strict review pool, and once you find out that there is a judgmental weight, the little yellow bike will be taken down, along with the demerit points.

The entire window has a total of 24 points; for the first offense, 8 points are deducted and the window is blocked for 1 day; for the second offense, another 8 points are deducted and the window is blocked for 3 days; for the third offense, the window is blocked permanently.

So now most of the merchants in the U.S. area are taking samples and shooting themselves, and the amount of shooting per day is just tremendous. And most of them are purely shooting products, because they can't find foreign models out of the country.

2、Outside the mold shooting pain points

In China, it is difficult and expensive to hire a foreign model to shoot, you may still be able to find some foreign models in the first-tier cities, but not at all in some third and fourth-tier cities.

There are many businesses directly send samples to overseas to shoot, shooting a few hundred dollars, in addition to the expensive, send samples to shoot the completion of the mail back, 2 months have passed, cost-effective is very low.

And the quality of the shots taken by overseas talent is lower nowadays because they all don't know much about what a short video is, so it's hard to follow your instructions to complete the shots you need.

3. Cost control

This makes the whole production cost of a short video very high. Sample fee + Darren shooting + editing team, in addition to the whole cycle is longer, the cost is also very difficult to come down.

the reason why The advent of AI will remove all the intermediaries and leave only a short video production costThe company is also able to do all the original, which not only solves the problem of platform wind control, but also solves the pain point of the external model shooting.

AI原创短视频未来会成为跨境电商市场的一个刚需，在国内由于拍摄成本很低，原创拍摄一条短视频只需要几十块，所以目前还很难取代国内的短视频制作。但是跨境电商行业就不一样了，本身居高不下的成本就是市场目前的一个刚需。

(ii) Production process

1、Build script

The structure of short videos with goods is generally simple, as long as the structure of the content is well organized and clearly displayed, it can stimulate the desire to buy. Maybe because I myself was born in broadcasting, so I am very heavy on camera language expression.

One of the most common phrases I always give people is: don't use copywriting when you can show it on camera!

Because the best short video is the one that can describe a thing or a product clearly through the lens, so that the user can directly produce the desire to buy.

The most practical structure on the three parts: the golden three seconds of the beginning + explosive point of content + resonance end, the middle part can be extended to a certain extent

Below is a tabular example of the structure of a short bandwagon video script:

The best way to create a good short video script structure is to go to theBreaking down the pop-ups.after that1:1 Reproduction.One of the misconceptions of people doing short videos, don't come up with the idea that you're going to innovate and be original.

Because you rely on the subjectivity of the imagination must not have platform big data to run out of data accuracy, the platform has been determined to be good content must have its algorithmic logic, you follow the algorithm to imitate must not be wrong.

And each platform will have differences, for example, there are some more explosive videos and products in the domestic data may be very good, but put on overseas platforms will not work, because each country will have cultural differences in geography, preferences will be different.

Especially in overseas markets, you must not think of scripts from the standpoint of our countrymen themselves, be sure to break down and emulate it with a local pop-up script, because we want deterministic results, not chance.

2, out of the product map

After the script to determine a good, we have to do the next thing is to give the script of the scene to go out of the map. Out of the e-commerce map for many people may have some difficulty, now the most powerful e-commerce map software on the market should be Comfy ui, but it is on the computer configuration as well as the professional requirements are relatively high, no learning a few months is difficult to get started.

学习周期太长对于小白们肯定不太现实，那接下来会给大家分享一款做跨境电商非常实用的电商工具，小白3分钟就可以上手。价格也不贵，一个月几十人民币，新号都会赠送一些免费积分，主要是极大的省了我们的时间，提高了效率，主要是效果也很好。

The bottom of this tool should also be Comfy ui, just a lot of workflow for us to build, the operation interface is also relatively simple. Below is the link to the tool, direct registration and login can be used, web-side operation to solve the problem of computer configuration. This tool is LinkFox AI

[lhb href=’https://linkfox.com/home’]点击前往LinkFox AI[/lhb]

If you are doing clothing track, then you can use "AI Dressing", "Live Model Change", "Mannequin Change" and "One Click color change" and so on. If it's other products, you can use "scene fission", "product replacement" and other functions.

Here's a case study I'm using costumes from TiKTok's select league:

For example, if I want to sell this dress from Featured Affiliates, then I can just save this image:

Then upload the picture to the website, select the "AI dress" function, the first will be automatically keyed, whether it is a white background or complex background, can be keyed clean, if you are not satisfied with the key, you can also fine-tune.

Then choose the model you want for AI dressing, there are many different external models to choose from on the site, you can also upload your own reference pictures, it's still flexible.

Then it will automatically generate four pictures for you to choose, the effect is still very natural, choose the picture to download it.

Take a look at the high resolution finished image below, the system will also automatically match the different accessories.

If you want a full body picture, you can just select the appropriate model to change clothes.

And if the clothing has several colors, you do not need to always use a new picture to generate, just select the "one-click color" function can be adjusted to the original color of the clothing according to a variety of parameters, there is basically no error.

This feature is also very useful and really handy for products with many color SKUs.

In addition to clothing, many other tracks are available, and below is a finished image of a pet supply that was generated.

3, out of the product video

After the product images, it is time to generate the video step. Generate video, if the current runway and can Ling effect will be better.

但是由于我们做的是跨境电商，用到的基本都是外模，所以基本上用runway效果会更稳定，因为它的大模型毕竟是国外的，训练外国人的面孔会更多。

[lhb href=’https://app.runwayml.com/login’]点击前往runway[/lhb]

Generate Video

The runway monthly version of unlimited generation is not cheap, it costs $95 US. We recommend that people with low budgets go to a certain treasure to buy a shared account directly, about 75 dollars / month. The merchant gives the account password and you can use it by logging in directly.

Choose the latest Gen-3 Alpha Turbo model, the best results and can support vertical video (short videos are basically 9:16 ratio)

Then upload the picture you need to generate the video, enter the prompt word in the box (English prompt word is required), the video generation can choose 5s or 10s.

Selecting "Camera" allows you to set some parameters for the camera's lens, or enter them manually.

Generate video is a more important part of the "prompt word", e-commerce class of short videos we are basically using the"Toussaint Video"patterns, here are some structural types and considerations for Toussaint's video cue words: