Glossary

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To do TikTok, you should first understand the basic terminology of the industry, that is, the "lingo", so that you know what you're talking about, and you don't have a problem with someone saying a word you don't understand!

1. Handling

We don't produce videos, we are just video movers. For the average player, it is more costly to create your own videos, the cost of time and labor is not too cost-effective.

Therefore, the current routine operation of domestic players into TikTok is to carry high-quality, explosive videos from other domestic or foreign platforms to the TikTok platform to gain traffic exposure.

2.MD5 value

MD5 is the abbreviation of message-digest algorithm 5 (message-digest algorithm), which is widely used in encryption and decryption technology, it can be said to be the "digital fingerprint" of the file.

Any file, whether it is an executable program, an image file, a temporary file, or any other type of file, and regardless of its size, has and has only one unique MD5 information value.

And if this file has been modified, its MD5 value will also change.

To put it in human terms, it means that every video has a unique MD5 value, which is equivalent to the video gene, ID card.

3. Weight checking

What any short video platform needs is a steady stream of excellent and original videos, not a repetitive pile of videos, which would be extremely damaging to the user experience.

Therefore video platforms use various methods to check newly uploaded videos for videos that are ported. Videos that are determined to be portering will be stream-limited or even taken down

4. De-weighting (de-weighting)

You have Zhang Liang's plan, and I have the ladder of ascent.

In the face of the video platform's censorship, players then use all their skills to re-edit the video, choreograph and other means to prevent the video from being censored and not let the system detect it as a BY to achieve a normal recommendation.
This process, known as de-weighting.

5. IP (IP address)

The protocol for interconnecting networks is the foreign language abbreviation for Internet Protocol, which is abbreviated in Chinese as "net association". Abbreviation IP.

The protocols for interconnecting networks are also known as protocols designed for computer networks to connect to each other for communication.

In the context of the Internet, it is a set of rules that enables all computer networks connected to the Internet to communicate with each other, and specifies the rules that computers should follow when communicating on the Internet. Computer systems from any manufacturer can be interconnected to the Internet as long as they comply with the IP protocol.

6.DNS

7. Nodes

8. Net Sense

9. Climbing ladder warnings

hardware requirement

(1) Apple cell phone

(2) Android phones

Caveats:

The three stages of running a TikTok account

PS: Also download some common software for downloading TikTok videos.

Such as TikTok Downloader, Downloader for TikTok, Save TikTok, WeChat, video editing software such as capcut (clipping overseas version), of course, some of them are charged.

Account Settings

Once the TikTok software has been downloaded, it's time to sign up for an account.

As you can see below, this post is going to be a 5-part series.

(3) Laying the groundwork

If the foundation is not solid, the ground will be shaken. As a newbie to start, never have to do 2 accounts to set the goal of increasing the number of powder how much how much, or bring you how much how much conversion expectations.

It is important to take the first few accounts as test numbers (look at them as certain death) with the goal of laying the groundwork, familiarizing yourself with the process, and testing operational practices.

(4) Multi-account operation

The purpose is to turn random events into probabilistic events. After testing, the number of the same time, the category field is unified, the registration, the number of the same process, the release of the same techniques, time, but the same video and then the performance of different accounts is not the same.

The main reason for this is that TikTok pushes a different first wave of viewers to accounts, and if your first wave of viewers likes your video, your video performs better, and vice versa.

Thus there is a random event in operating TikTok in a scientific Internet environment.

Identifying problems and solving them is the attitude we should have towards our work and life.

The way to deal with this is to have a few more phones ready to operate at the same time, and those that don't perform well abandon their numbers and re-register, turning a random event into a probabilistic one.

Simple, brutal and effective.

5、Account Registration

Once you've completed the basic phone settings, scientific internet access, and account field selection, you're officially in the TikTok account registration and setup session.

When you open the TikTok app, the homepage presents the registration and account login page.

There are many ways to register, cell phone number, email, facebook, google, twitter account, etc. For the convenience of registration, we choose "Use phone or email" email registration.

A screen pops up that lets you fill in your birthday, and the selection must beAt least 18 years of agedate as your birthday.
A lot of the features don't work under the age of 18, and the fund because it can't be jacked.

Fill in your birthday and click "Next" to bring up the following screen.
We can see that when we select "Phone", the area code "US+1" will be displayed below.

This is a side note that our device is currently successful in disguise, if your phone shows "+86" in this interface, it means that there are still problems with your device.

Because we choose to use email to register TikTok, then we click on the right "Email", you can see the following TikTok platform supports the registration of mailbox types, this side of the gmail mailbox we choose to register an account.

Enter the account category selection interface, select the account vertical field can be, can be more than one choice, be sure to choose and their account category the same field.

After the selection is complete, the system will recommend suggested accounts for you to follow, skip directly and select START WATCHING.
Registration is complete.

Next you can swipe the video, go for the content you are interested in or the area you want to work on, like, comment, share accordingly

6、Account Settings

As with Jitterbug, the personal screens of successfully registered TikTok accounts are empty and need to be refined.

(1) Introduction to the account interface

Let's start with the basic information and features of the TikTok interface.

As shown below, the functions of each module are introduced separately from the bottom left corner according to the cell phone interface.
Home page:There are videos For You recommended by the system, the same as Jitterbug. There are also videos Following from the accounts you follow, a feature that Shake Shack doesn't have.

Search:You can search for accounts, keywords, tags, music, etc., with the most popular tags at the bottom of the page.

Plus sign:It's the upload video button that allows for live streaming.

Below:

Add sound video topmost Addsound function is to add music, shooting video only music sound.

Camera can upload up to 3 minutes of video.

Template consists of a collection of several images that make up the motion picture.

LIve live streaming feature.

Effects effects to add special effects to the video.

Upload uploads videos on your phone.

On the right side there are functions to turn the camera, adjust the speed, filters, countdown, and flash.

inbox:AccountAll the information you receive, including your account being followed, @'d or asked about, videos being liked, commented on, and most importantly the official TikTok messages sent to you are all here.

Me:Personal account backend, you can set up your account and view account information.

Creator Playlist playlist:Creating a video collection folder and placing similar items or videos that get a lot of play is a great way to increase the amount of time users stay on your account.

Create a live preview:In the upper right corner there is a button to create a live preview, inform your fans of the time you want to do a live broadcast, the theme, content, etc. TikTok official has been vigorously promoting live broadcasting, it is worth paying attention to.

The basic information and functions of the personal and others account homepage are shown below.

(2) Account interface settings

Click Edit profile on the account homepage to enter the personal account settings screen.

Avatar:It can be a picture or a video, as high definition as possible, without frequent modifications.

Name:User name, the only name in the whole network, can not be repeated, take the name suitable for their own positioning content, looks professional. Do not be too complex and lengthy, try to be simple and memorable.

Username:Account Nickname.

Bio:Introduce what content you do on this account, which can guide users to add followers, etc. FOLLOW ME FOR MORE.

Foreigners are not used to shopping on short video platforms yet, so they can be guided by arrows, fingers and other symbols in the BIO bar. (Just treat them like elementary school kids)

Website:You can hang website links, emails, social media accounts, etc.

Newly opened accounts need 1,000 followers to hang a link.

Noneprofit:Promoting a good cause, plus it gives a good feeling when added.

Category:Account Categories.

Bind social media accounts:Such as Ins, YouTube.

(3) Personal background settings

Click on the personal home page in the upper right corner of the three dots to enter the personal background, add complete account information (make a good habit, just start the number of these operations to go through.)

There are a lot of functions in the background, highlighting a few

1. Switch to merchant account

The account categories are Personal account Personal and Business account Merchant, and previously Creator, now Personal includes Creator.

The system defaults to a personal number for newly registered accounts, and you need to switch to a merchant account in the background.

After opening a merchant number, you can analyze the account's play volume, fan source distribution, fan gender, etc.

Previously, merchant numbers could hang links to independent sites, Amazon and other URLs directly at the home page profile, but currently all account types require 1000 powder to hang links.

Of course, business and personal accounts can be switched at any time.

2. Data analysis function

Access to the Personal Account Data Analysis screen allows you to use the account data analysis function.

The overview screen contains data such as the number of followers, total views, likes, comments, etc. of the account.

Go to the overview's ENGAGEMENT screen to view a specific bar chart of the data.

In the CONTENT interface, you can view your account's total number of videos, daily follower growth, follower gender ratio, and region of origin, as well as the active time period of your followers, and account live streaming.

This data can be used to directly determine whether an account can be banded or not.

For example, the top five fans in the regional map, your target countries should be at least more than 50%, the more concentrated data means that your account is more vertical and customer focused.

You want to sell to the US, but if your main fan base runs to Africa, what the hell is the point of selling, ditch the number.

At the same time, we can publish videos according to the active time period of the fans, which is conducive to the video to achieve a cold start and increase the number of plays.

2. Report a problem

This customer service-like feature should not be overlooked, it is extremely powerful.

Any problems of the account can be asked in it, and I like its message question help solve problems function the most, the account is restricted, the funds can not be withdrawn, change the age, 100,000 powder after the system did not open the creator's market for you, and other problems can be completed through it.