What is a title?

先给大家理清到底标题是什么，标题在哪个地方才叫标题呢？其实短视频的标题文案存在两种格式。我们可以看一下下面这张图，

If you say that yourIt has text on it的情况下，那么我们把这个文字叫做标题。因为这是观看者第一眼会看到的地方，也是非常关键的一个点，那我们上面是标题，视频左下角这个地方，我们就不叫标题了，我们叫做文案区，或者是叫做引言，在这个地方我们可以去描述我们这个视频是什么东西，想要表达的东西都可以在这个地方进行相关的阐述。包括你想要去跟粉丝进行互动等等，都在这个地方。

If you say you don't have a title above, then let's look at the right side of the image above, then we have the text area in the bottom left corner we call the title. There is a difference between the two.

What's the point of the title?

After understanding their points of difference, we need to understand what kind of title it actually has some role?

Think about it, when we go to a video, when we see the video has a title describing what it is about, we will stay to watch it. The biggest role of the title is to increase the audience retention rate, for example, many people will now use the title to attract others. For example, the headline system, especially good at the headline party this piece, also to improve the click rate, so that the title is very important.

If there is no title to attract the attention of others, we have to rely on the first 3 seconds of the video to attract. If I don't rely on the title, my video to attract others, first of all, the picture of my video should have enough impact and attraction. Secondly, others will see the text area in the bottom left corner of our video, he will understand the video. Understand what you want to express, whether he wants to comment, want to describe something, so that some cases can help us to complete the broadcast rate and interaction rate.

In summary, the title is very important, today's words to share with you 7 kinds, you can take directly to use the title.

7 headline writing tips

I. Empathic empathy type

The first type of empathy and resonance. For example, for example, our domestic monk Yizen, he does a very good job in resonating with the common confidence. When fans see his title, you will feel that the title seems to speak to the deepest part of your heart, and you will be invariably led by him to watch his whole video. If what he said is particularly reasonable and fits your state of mind, we will also directly like it, collect it or forward it to my friends and family, as well as to his comments section to comment. This will give fans a great sense of empathy.

Likewise if you want to do empathy, empathic behavior on TikTok, which is international, is also possible. But be careful, if you want to move the Chinese text directly over into a foreign text, in fact, you need to understand the local culture of the country. Otherwise the same text translated over, directly into English or Thai, Indonesian, etc.. In fact, our viewers may not be able to empathize with these, so this piece of the cultural requirements of everyone will be a little higher.

II. Replying Comments

Understanding the first technique empathy empathy type, let's look at the second, called reply comment type.

This kind of title technique builds on the needs of fans, for example, a fan goes inside your comment section and asks you if this thing can help us show it again? How can we buy this thing? How much is it? Where to buy it and so on and so forth queries.

We must learn to reply with a new video when we encounter some comments like this, especially some high likes and very many follow up comments.

For example, in this picture above, it shows a fan asking a question in the previous video: Can you show us the whole car? TikTok has such a video reply function, and it will automatically put some relevant watermark on this video. Who asked the question and what kind of question was asked. The title will take the question asked by the fan.

In this way it is actually possible to make the fan feel that he is respected, enhancing the trust and stickiness. If you say I am really interested in this product of yours and the price is not very expensive, there is a high probability that a fan will make a purchase attempt, which can also increase the purchase rate.

III. Product function introduction type

Well, after understanding the reply comment area, let's look at the third, that is, our product function introduction type. This is for the sellers who simply want to do the goods above friends, if we do not want to do a lot of interaction, only want to describe our products, especially some products are very professional, you do not describe the product viewers have no way to understand the situation, then you can make good use of our lower left corner of the title of this place.

To describe what you do with this product, what kind of effect can be achieved, what kind of a convenience can be brought to people, the results to show, to describe to them, which can improve the interaction of our fans. As well as if there is a demand for the case, the viewer may go directly to buy. So the title describes the product function and role is also a very good choice.

IV. Problem solving type

The fourth is our problem-solving type. For example, we want to go to make recommendations, seeding products, you can directly in my title for the description, this product can make your car more convenient, this product can protect you from a what. To express this product is able to achieve a problem-solving effect.

Especially like a lot of domestic sharing skills, with this I can let you achieve a kind of effect, these skills, methods are to accumulate our fans, improve the trust of fans, stickiness and interaction rate. Finally, if the viewer has the desire to buy, he may go to try, the focus of this title is actually the solution to some of the pain points in our lives.

V. Advice seeking type

The fifth opinion type, that is, for example, a blogger he will ask fans, what kind of results you like, leave your name inside your comments section.

In fact, this kind is also very common in China. Why do we have to do this, we must learn to deconstruct it. He is going to seek the fans' opinions, actually want fans to achieve more of an interaction, interaction a more, then our comment section is very lively, comment section is lively, then your video may be more people see, pushed to the next traffic pool.

So especially when new friends or sellers are doing it, they must learn to do more interaction. If the title of your video above does not go to do interaction, our bottom left corner of the text area to learn to do interaction.

If you start the video inside no interaction, the end also no interaction, there is really no interaction, these are not the case, we can also try to use their own large number or use their own small number in your comment section to go to their own to send an interactive comment. So the early want to go to do pop video, we have to learn to use some more skills.

VI. High percentage of reference type

了解完第五个技巧以后，我们来看一下第六个技巧，高占比参考什么意思呢？就是我们用数字来去体现一些两极化的表现，比如说有个视频标题是用的99%的人都会失败。一般的人看到这样的一些数字和标题文案，都会想我要去看一下这个视频是做什么的这么难，或者说看你是怎么失败的，或者你到底是怎么去成功的。如果说你成功了，那么别人就会问你到底怎么成功的，为什么我没有成功，是哪一点做错了吗？

If you fail, again, there is nothing to lose and the comment section becomes a very joyful one for discussion. Finally failing, gloating is actually a point that everyone enjoys.

所以你会发现国内的很多短视频博主同样也有去取这样的标题，比如说学做蛋糕，你来取一个“99%的人都做不到蛋糕蓬松软嫩“的标题，很多粉丝就会想别人为什么能够做的那么蓬松，我为什么做不到？就会去评论区去问，我是哪一点做错了吗？哪一点做的不够好吗？或者会有人在评论区分享制作技巧等，这样你的互动率就会起来了。

所以我们要去做短视频的标题的时候，尽可能的去用一些非常两极化的一个数字去吸引大家的眼球。比如说99%的人都会失败，2%的人才会成功。那么这种情况下就会吸引别人去把你的视频看完。

VII. Revealing headlines

The last skill is the uncovering nature. Domestic recently this type of video fire, for example, what tea, fighting counterfeit, we often see a lot of video to reveal some pit.

Reveal the pit of insurance, for example, abroad he went to reveal some steps in the production of KFC chicken legs and so on, in fact, you will find that many people are very interested in revealing things, because we very much have a lot of times he will not understand, then I will go to see what is in the end, this is curiosity makes.

For example, many domestic people he went to do to uncover the pit of insurance, right? But actually he is also selling the same insurance behind. For example, I want to reveal what to do, he ended up doing something related, just to say that you go to reveal something, it proves that you have a lot of professional things in this place or this field can go for fans to learn, to learn, so as to enhance the fans to you a stickiness degree and trust. If you want to bring related goods later on, you can give people some related advice and trust, etc.

This can actually improve the trust and purchase rate very much.

ok, this is the webmaster shared seven TikTok title tips, I hope you can gain from it, thanks for your attention, the back will bring you more TK dry goods.