How does TikTok live streaming with goods play? What are the ways and conditions?

很多人已经尝试过Tiktok，但是往往发现直播数据并不怎么好，原因是很多入局者对Tiktok直播的底层逻辑缺乏了解，以为它和国内抖音一样，可以模仿国内抖音玩法进行。然而，Tiktok的用户群体遍布全世界，因此需要更精细、更专业的运营方式。

Live Streaming Categories

TikTok直播主要分为两种模式：商家直播和网红代播。

Regarding Netflix surrogate broadcasting, it is mainly achieved through cooperation with MCN agencies or celebrities.

关于商家直播。首先，你需要建立自己的直播室，你需要1-2个外语主播（英美小店，你需要英语主播；东南亚小店就需要泰国、印尼等外语主播，马来、新加坡可用中文主播）。

Live Streaming Equipment

To do a good job, it is necessary to use the first tool. Good live equipment will make your live twice as much work. A good live studio needs to have.

• Mobile device: iphonex or more.
• With tools: phone triangle bracket, fill light bracket.
• Lighting equipment: KM-S10 (100W) domestic band anchors are using this brand of spotlights, very good.
• Receiving equipment: DXN well-known brand now, cheap and good.
• Camera equipment: Tianchuang Hengda series, is the originator of the shooting equipment. Lighting equipment: sacred cattle SK400II sacred cattle flash 400WII.

Specific site build

If you want to sell goods, you can build it reasonably according to your situation. The price of these basic equipment built above is about 5-8W yuan.

Requirements for anchors

The anchor is the second face of the whole live room, and the task of the anchor is not only to represent the image of the live room, but also to have a certain sales ability + control ability + standard spoken language; for the live room that wants to raise the number, it is necessary to have a professional foreign language anchor.

In addition, anchors will not necessarily be suitable for all commodity categories, different categories are suitable for different users, so it is necessary to find a style suitable for anchors according to specific categories and create a sense of originality in the live room. And the labor cost of a professional full-time anchor is estimated at more than 20,000 yuan.

Summary

Therefore, if sellers want to self-manage, from 0 to 1 to set up a complete, professional TikTok live team, not only need to spend time and effort to find professional talent, but also need to pay expensive fees in the long run. And the result may be that due to the lack of experience of the seller, the team formed is difficult to become a climate, and finally ends up in an embarrassing situation where the income does not cover the expenses.

In fact, there is a relatively safer and more effective way to find the right star or professional team to live on behalf of the fee, according to the effect of the live broadcast to decide whether to continue cooperation.

Netflix Live

Netflix Generation

The MCN agency's fee model is divided into two types, one is to charge according to the length of the live broadcast, and the other is to charge a pit fee plus sub commission. The whole live broadcast will be built by the MCN agency, the anchor will be live in the agency, and the merchant only needs to give the account to the agency.

Because TikTok's team overseas, more mature than domestic, and live has become a mature chain, especially in Southeast Asia. tikTok official will regularly to some weblebrity surrogate institutions for professional training, tell them the needs of users. So choosing a weblebrity surrogate is currently more advantageous for small and medium-sized domestic sellers; the cost is also lower, very suitable for sellers with little start-up capital but a healthy source of goods.

Among Tiktok's many traffic plays, live-streaming leads are the most sought after and most effective. In the past 1 month of trying it, we used Sellerwell's Netflix live streaming service, from low-priced lead models, to daily sales models, to small explosive models. Each live broadcast is controlled at about 2 hours, and the transaction amount is rising, and the profit margin is around 20%.

It is recommended that all sellers, if you decide to enter the live broadcast with goods, you can start by trying the Netflix generation.

Do not blindly enter to build a live room, our goal is clear, is to come to make money, how to invest in the case of low-cost, healthy entry, and maintain a stable income, which is the most important.